Pen Portrait for Our Target Audience

Target Audience

For our music video choice we have chosen the hip hop/ R&B artist M.I.A. as we all liked the artist’s style of music and genre. 

We feel that our target audience will be aimed at our age group (17+) as the genre of music has explicit content. 

We also feel that R&B and hip hop have become a genre trend over the past year as it has become more and more popular to listen to these genres. 

Other major R&B artists like Beyoncé and Nicki Manaj like M.I.A portray a message in their songs. 

For example in ‘Bad Girlz’ M.I.A portrays a ‘girl power’ message along with Beyoncé’s track ‘Flawless’ featuring Chimamanda Ngozi Adichie’s speech on Feminism.