Showing posts with label genre research. Show all posts
Showing posts with label genre research. Show all posts

Wednesday, 7 October 2015

N.W.A - Straight Outta Compton - Narrative Theories

N.W.A was an American hip hop group from Compton, California. It was one of the earliest and most significant popularizers of the gangsta rap and West Coast hip hop subgenres, and is widely considered one of the seminal groups in the history of hip hop music. Active from 1986 to 1991, the rap group endured controversy owing to their music's explicit lyrics that many viewed as being disrespectful of women, as well as its glorification of drugs and crime.
Looking into their video 'Straight Outta Compton' I connected the videos themes with narrative theories.


The music video shows a non-linear narrative as the story is fragmented between the linear storyline, shots of the group rapping directed at the camera and shots of their hometown Compton. The story follows the story of the 'gang' having troubles with the police and eventually getting arrested. The ending is open, because it is not known what they did to get themselves in jail, or if they got out. This creates an enigma code (Roland Bathes) as their is a sense of mystery.

The video connects with Claude Levi Strauss' narrative theory of oppositions. Their is an obvious conflict between the the gang and the police. This could be seen as good vs. evil, but the video subvert the expected representation of cops by making them see like the bad ones; their enemy. 

The shot of the policewoman holing a gun against his head creates the sense that the law is more powerful. However, even after they are arrested, it cuts back to shots of the group before on walking down the streets. The song suggests that Compton is their city and that they have power. The slight low angle shot of the gang presents them to intimidate the audience. 



Connecting to Roland Bathes 5 narrative codes, there is a symbolic code from the flames as them being represented as resilient and dangerous.

The cultural code is also fulfilled as they match the known stereotype of an all black gang of 'thugs', that they are a danger to society. The video depends on the knowledge of the criminal lives the members have lived.

The action code is shown when the audience is shown a stereotypically looking police man holding a baton, gun and looking at a map in his car. He is also shown to be threatening and the map suggests he is looking for them. This implies the further narrative action of encountering the police and/or running away from the police.
The semantic code is shown when a quote is shown in the shots of Compton city, in the context of the video it connotes that this is ironic and untrue. Fitting with Propp's character narrative theory, N.W.A are seen as the heroes, and the law is seen as the false hero/villain. Unlike other hip hop music videos for male artists, there is no 'princess' or female interest in the narrative. The 'princess' or goal can be seen as their freedom or ownership of the city. They appear to be territorial and defensive of their city, they represent the criminal acts that they do to be almost showing off how dangerous they can be but also what they're past was like, creating a sense of sympathy. 
Linking to Todorov's theory, there is an equilibrium of them walking in 'their' city, the disequilibrium is the disruption of this by the cops and the new equilibrium is their progress in life, this video shows their past but ultimately their success in the present time is the new equilibrium. The last part shows other people of the community throwing things at the police van, showing their power in the city.



Tuesday, 29 September 2015

Initial Photo-shoot Test







Before starting our project, we did a trail star photo-shoot with a practice genre theme of 'gangsta' rap/hip hop. The pictures were edited to reflect existing ones in the hip hop genre. Coincidentally, this seemed to fit well with our project, already starting with a strong female character as the artist.

Wednesday, 23 September 2015

Existing Art Work in Hip Hop



We got several members of our target audience to annotate their thoughts on some existing hip hop album covers. The conclusion to these annotations was that the more 'gangsta' rappers seemed "threatening" on their covers, others were classier. Many were seen as "artsy" in the alternative hip hop genre and many of them suggests roots to their "home town" and childhood.

Music Type Faces


We collected some music type faces together for our target audience to annotate. This helped us know what they would like to see connected to our artist. The majority didn't like the Katy Perry font which is similar to hip hop artist Rye Rye as it was too "pop" and "girly". Classic symbols were recognised as the musician has created an image connected to them, whereas the Radiohead logo was not as successful in being memorable.

Analysing Existing Album Artwork



Tuesday, 22 September 2015

Pen Portrait for Our Target Audience

Target Audience


For our music video choice we have chosen the hip hop/ R&B artist M.I.A. as we all liked the artist’s style of music and genre. 


We feel that our target audience will be aimed at our age group (17+) as the genre of music has explicit content. 

We also feel that R&B and hip hop have become a genre trend over the past year as it has become more and more popular to listen to these genres. 

Other major R&B artists like Beyoncé and Nicki Manaj like M.I.A portray a message in their songs. 
For example in ‘Bad Girlz’ M.I.A portrays a ‘girl power’ message along with Beyoncé’s track ‘Flawless’ featuring Chimamanda Ngozi Adichie’s speech on Feminism.  





Tuesday, 15 September 2015

Representation in Hip Hop Music Videos






These music videos show similar representations in the hip hip genre. Things such as: vibrant colours, suburban areas, sports wear and places, common and unusual clothing combinations, features surrounding towns people, sense of community, bling and sing/rapping to the camera. These conventions will inspire our ideas for our alternative hip hop music video.

Monday, 14 September 2015

Existing Artists In Genre


Artists included: Kendrick Lamar F.K.A Twigs, Nas, Grimes, Kanye West, Tink, A Tribe Called Quest, Jay Z, Kelis, Rye Rye, Beyonce, Santigold, N.W.A, MØ, OutKast, Rita Ora, Azaelia Banks, Snoop Dog, M.I.A, Gorillaz

These artists range from the origins of 'gangsta' rap with N.W.A and Snoop Dog, alternative hip hop with OutKast and A Tribe Called Quest to other alternatives like M.I.A and Gorillaz. Artists like Kanye West moved away from the popular 'gangsta' rap at the time to create a more blues influence in hip hop. Artists like Rita Ora and F.K.A Twigs represent the strong female artists in the alternative industry.