Existing Artists In Genre

Artists included: Kendrick Lamar F.K.A Twigs, Nas, Grimes, Kanye West, Tink, A Tribe Called Quest, Jay Z, Kelis, Rye Rye, Beyonce, Santigold, N.W.A, MØ, OutKast, Rita Ora, Azaelia Banks, Snoop Dog, M.I.A, Gorillaz

These artists range from the origins of 'gangsta' rap with N.W.A and Snoop Dog, alternative hip hop with OutKast and A Tribe Called Quest to other alternatives like M.I.A and Gorillaz. Artists like Kanye West moved away from the popular 'gangsta' rap at the time to create a more blues influence in hip hop. Artists like Rita Ora and F.K.A Twigs represent the strong female artists in the alternative industry.