For this unit centered around music videos and stars, my group and I researched different genres of music and their videos. We had ideas of an alternative girl band at first as we were familiar with their stereotypes and style, but since doing research we have decided to focus on a hip-hop alternative genre. I have my own personal interests in the hip-hop genre including 'A Tribe Called Quest' and 'Kendrick Lamar'. The hip-hop genre has recognizable conventions connecting to the origins of African American youth in New York. Linking to alternative, we found the artist 'M.I.A' to fit our interests in being able to be creative with our music video but also being able to use recognizable features of a genre that we can follow or contradict.
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