Digipak Updated Final Draft

Music Video Draft and Feedback

Our first draft:

After watching the video, members of our target audience said that they liked the green screen parts of the video, and they would like more. So we edited the video to include more footage of Nicole in front of the green screen with the pattern/white background behind her. Furthermore, they said some of the green screen footage appeared quite jumpy and didn't flow into one another well, so we worked to create smoother transitions.

'Nikkie T's Instagram Account

Our group have decided to create an Instagram page for the character 'Nikkie T' where she can post pictures of 'sneak peaks' of the music video to tempt her fans to downloading the song and watching the video. This allows us to gain feedback from others in our target audience by commenting on the pictures and videos. We created the account to further develop Nikkie T's brand identity as well as advertise the video and ancillary texts.

Digipak Final Draft Feedback

After giving our draft, physically made, to our target audience, we gathered some feedback on final improvements and how to design it to be made for our final and professional product.
One person suggested that the graffiti dollar sign, although linked with the themes of the artist, did not seem consistent with the rest of the digipak. As there was no dollar sign in the 'Nikkie T' font

(DOCALLISME ON STREET), we thought we'd change the middle side to the 'T' from the logo.
In terms of the actual product, between the squares there needs to be some black bars to fill in the white space and make it more professional. We decided the dollar sign pattern on the CD should be changed as it didn't flow with the rest of our product.

Digipak Draft

This is our final ideas for Nikkie T's digipak. We used close-ups from our photo-shoot in areas that are also featured within the music video to make a connection between the products and include the recognisable artist. The theme of money and dollar signs is also running through the both the video and the packaging. The large red dollar sign in a graffiti font connotes the criminal side of hip-hop and an urban style. The black and white links with the black and white in the poster and some shots in the video. We decided to extend the inside image to cover two squares to make it look less disjointed and smoother. For the back of the album we included track titles and addresses to social networking sites for our artist for publicity. The logo for her record company is also featured. The front cover is a complete replica of the poster so our target audience will instantly recognise the album.

Feedback

We recently interviewed members of our target audience asking for their feedback on our current music video. some members stated that more black and white shots in front of the green screen were needed and less shots of the car. One member of our audience suggested that we film in an urban location, so like a skate park or somewhere with lots of graffiti instead of filming it in a school car park. Another member suggested that some of the green screen shots are jumpy and don't have smooth transitions. 

Improved Green Screen Shots

For the improved green screen shots we came up with the idea of having a plain and simple background in black and white which is similar to Beyonce's all the single ladies music video which we took inspiration from. 

Beyonce uses different levels of lighting to create a darker or whiter backgrounds keeping the filter in black and white. 

we used a white background keeping the filter in black and white to conform to the R&B / Hip Hop trend that Beyonce has set with 'All the single ladies' music video 

Re-Shooting

From our draft, we decided that the green screen shots needed re-shooting as there were too many shadows so it didn't look clean enough for our style.