'Nikkie T's Instagram Account

Our group have decided to create an Instagram page for the character 'Nikkie T' where she can post pictures of 'sneak peaks' of the music video to tempt her fans to downloading the song and watching the video. This allows us to gain feedback from others in our target audience by commenting on the pictures and videos. We created the account to further develop Nikkie T's brand identity as well as advertise the video and ancillary texts.

This Week's Singles Chart

The top 3 singles in the chart this week are:

1. Easy Love - Sigala

2. What Do You Mean? - Justin Bieber


3. Don't Be So Hard On Yourself - Jess Glynne

Sigala is a London-based DJ signed to Ministry of Sound. He is an active presence on social media (Twitter especially), which helps advertise him as an artist. Furthermore, the Ministry of Sound label regularly releases compilation CDs, which feature artists on their roster and recent successful songs from the house/dance music genre. Adverts for these albums (and other albums released on their label) are often seen on television.

Justin Bieber is an International pop star signed to Island Records (part of UMG). Justin Bieber is regularly in the spotlight due to his lifestyle and his millions of fans, so this is part helps promote his music. His albums are promoted using TV adverts, YouTube/Internet adverts and television appearances on chat shows such as The Ellen Degeneres Show.

Jess Glynne is a British pop star signed to Atlantic Records. She has recently released her debut album which has been advertised using a television commercial and posters/billboards across the country, eg. huge posters of her in the shop windows of the HMV store in Manchester's Arndale Shopping Centre.

Which Label Is M.I.A. Signed To And What Are Their Values?

Debut album ‘Arular’ and second album ‘Kala’ were released on XL and Interscope.

Third album “Maya’ was released on N.E.E.T, XL and Interscope.

Latest album ‘Matangi’ was release on N.E.E.T and Interscope. This is the album that features the single ‘Bad Girls’.

XL is a small independent label based in the UK, and it aims to give artists more creative freedom when writing and recording their product.

Interscope is a subsidiary of Universal Music Group, which accounts for one of the ‘big four’ record labels in the world. Interscope have more control over their artists’ creativity in exchange for better promotion for their product, because they are more wealthy than small independent labels like XL. M.I.A. is now signed with Interscope and N.E.E.T, and she is more well-known now than she was when her first album was released with XL, perhaps because of the help of these more well-known labels.

XL mostly rely on live music events to promote their artists, as well as social media and the relationship between fans and artists.

Interscope uses advertising such as YouTube adverts and sidebar pop-ups, as well as sometimes using TV commercials and posters/magazine adverts.