
We will be questioning a low demographic of E and D, young adults, possibly the unemployed or students, but focused on young adults. Our product gives a rebellious feel to it, gratification of bad behaviour and selfish desires, but also a connection with their past/childhood and hometown. Our audience fits into the hip hop subculture, who generally wear branded sports clothing. We will ask them a list of questions, some including pictures for them to look at and talk about to gain quantitative and qualitative results.
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