Manchester Media Trip

From out trip to Manchester for the day, we filmed a couple shots that didn't include lip syncing that can be edited into the music video. We found urban locations and had Nicole in her costume; this costume will change throughout the video).

We also collected some audience research, asking individuals in our target audience who we found in record shops, such as Fopp and HMV, and on the high street. We asked them the questions on the sheet below and showed them the pictures when necessary.

Question 1: A few favourite covers mentioned were 'The Velvet Underground & Nico', 'The Bends' by Radiohead and 'Sgt. Peppers Lonely Hearts Club Band'. Most of the answers showed simplicity and minimalism and/or bright colours. The covers seem complete with a large image and they lack any borders.

Question 2: The audience members that were staff at these music shops were more familiar with the genre. A lot said they weren't but, when given a list of hip hop artists, they said they listened to most of them, especially in the more alternative genre. 

Question 3: Some favoured Nas and Childish Gambino for their focus on the face and simplicity. Gambino's colours give a bright vibe to the album. One individual was aware that the album cover is actually a in a gif format, where the colours get morphed. This adds an interest in the album and connects to the the title About the Internet'.

Question 4: Many people were fans of Beyonce and Gorillaz, whilst also being very aware of Kanye West and N.W.A. This showed a leaning towards the alternative hip hop genre, rather than gangster rap.

Question 5: Collectively, there answers seemed to show that the leaflets lyric's weren't really needed anymore, as lyrics can be found online. However, they liked the extra piece to the product as it included pictures that made the album feel more complete. 

Question 6: Many argued that digipaks are the new normal format, as many CDs come in cardboard-like cases. Many said they would either buy albums digitally or on vinyl. When it came to vinyls, the deluxe editions were more valuable as the pictures were larger. Purchasing an artists work physically was said to make them feel like they were contributing to the artist and became larger fans of them because of this.

Question 7: As they valued displaying their music interests and merchandise, a folder poster included in the digipak was said to make them feel they were getting more from the album. Extra pictures were also said to be valued, but mostly a nice design on the digipak itself so it can be displayed.